Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA FRD Ultimate Dura-Ace Di2 The best of the best. Our premium frame materials and the finest attention to detail. Featuring the best components around, all working in harmony to make you as fast as possible. - Shimano Dura-Ace Di2 electronic drivetrain - Zipp 454 NSW and 858 NSW carbon wheels - Hydraulic disc brakes

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR FRD Ultimate RED eTap AXS The best of the best. Our premium frame materials and the finest attention to detail. Featuring SRAM's most technologically advanced groupset ever. - 2x12-speed SRAM RED eTap AXS - Hydraulic disc brakes - Zipp 404 NSW carbon wheels

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough roads with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. S-Works Tarmac SL8 is spec'd with only the best components. A full SRAM Red eTap AXS groupset with a power meter, and a Roval Rapide CLX II tubeless-ready wheelset is the perfect complement to the world's fastest frame. All S-Works Tarmac SL8 models ship with a Roval Rapide cockpit to save weight and for the fastest possible leading edge.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough road with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. S-Works Tarmac SL8 is spec'd with only the best components. A full Shimano Dura-Ace 9200 series Di2 groupset with a dual-sided power meter, and a Roval Rapide CLX II tubeless-ready wheelset is the perfect complement to the world's fastest frame. All S-Works Tarmac SL8 models ship with a Roval Rapide cockpit to save weight and for the fastest possible leading edge.

With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. The Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The S-Works Diverge STR starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. It's built with SRAM's Red eTap AXS Eagle groupset for fast, efficient shifting with a 10-50 cassette to ensure you have the gearing to tackle any ride and a Quarq power meter helps you to dose your effort to perfection. The bike rolls on the new, lighter Roval Terra CLX II wheels with 42mm Tracer Pro tires. Terra carbon bars, an S-Works carbon seatpost, and an S-Works Power with Mirror saddle complete the package making the Diverge STR the most capable Diverge ever. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough roads. Its hydraulic damping controls travel to eliminate “bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - The S-Works Diverge STR FACT 11r carbon frame is more compliant than any drop bar bike we have ever made yet adds just 100 grams compared to the S-Works Diverge frame. Never have so few grams added so much capability. Climb it, race it, or load it down with bags and gear for the long haul—Diverge STR does it all faster and smoother without any excess baggage. - By suspending the rider with damped, tunable travel—20mm front/30mm rear—Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math.

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR FRD Ultimate Dura-Ace Di2 The best of the best. Our premium frame materials and the finest attention to detail. Featuring Shimano's world-renowned Dura-Ace Di2 electronic groupset. - Shimano Dura-Ace Di2 drivetrain - Hydraulic disc brakes - HED Vanquish RC6 Pro Series carbon wheels

If you're looking for the best-handling, fastest-climbing, smoothest-riding road racing bike in the world, you've found it. The FR represents one half of the ideal union between bike and rider. Free of excess, it was painstakingly and obsessively honed for the needs of the most committed road cyclists, in order to win battles of will, attrition, and tactics on any racecourse. Starting with a clean sheet of paper, our engineers designed the FR from the ground up, resulting in a pure road bike that boasts impeccable handling and a precision-tuned chassis. This ensures riders are fresh for a finish line sprint after a long day in the saddle. Lighter and stiffer than any other bike that's emerged from our history of innovation, the FR climbs like an angel and descends like a dream. When you strip away unnecessary indulgences and gimmicks, all that is left is pure performance, embodied in a bike that is an extension of you. FR FRD Ultimate Dura-Ace Di2 - The best of the best. Our premium frame materials and the finest selection of components, built for the most demanding cyclists on earth. - Shimano Dura-Ace Di2 electronic groupset - Shimano Dura-Ace C40 carbon wheels - Part of our FRD collection

With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. The Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The Diverge STR Pro starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. It's built with SRAM's Force eTap AXS Eagle groupset for fast, efficient shifting with a 10-50 cassette to ensure you have the gearing to tackle any ride. The bike rolls on the Roval Terra CL wheels with 42mm Tracer Pro tires. Terra carbon bars, an S-Works carbon seatpost, and a Power Pro saddle complete the package making the Diverge STR the most capable Diverge ever. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough roads. Its hydraulic damping controls travel to eliminate “bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - By suspending the rider with damped, tunable travel—20mm front/30mm rear—Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough roads with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER: There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. The Tarmac SL8 Pro delivers exceptional performance with a full SRAM Force eTap AXS groupset with a power meter, Roval Rapide CL II tubeless-ready wheelset, and a Roval Rapide Handlebar with an SL7 stem. You're ready to race out of the box.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough roads with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. The Tarmac SL8 Pro delivers exceptional performance with a full Shimano Ultegra 8100 series Di2 groupset with a power meter, Roval Rapide CL II tubeless-ready wheelset, and a Roval Rapide Handlebar with an SL7 stem. You're ready to race out of the box.

The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Pro comes spec'd with an accurate and quick-shifting SRAM Force 1 eTap AXS hydraulic disc groupset, lightweight and durable Roval Terra CL Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Force eTap AXS For those seeking SRAM's top-of-the-line wireless electronic groupset. Also features Reynolds carbon wheels and our Advanced-level carbon layup. - Advanced-level carbon layup - SRAM Force eTap AXS groupset - Reynolds AR58 and AR62 carbon wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Di2 Our most popular triathlon frame decked out with a Shimano electronic groupset, Reynolds carbon wheels, and hydraulic disc brakes. World championship-winning aero efficiency. - Shimano Ultegra Di2 electronic drivetrain - Hydraulic disc brakes - Reynolds AR58 and AR62 carbon wheels

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR Advanced Ultegra Di2 The fastest road bike we’ve ever created. Aero efficiency combined with a smooth ride quality, bundled together with a finely curated selection of components. - Shimano Ultegra Di2 electronic drivetrain - Shimano Ultegra hydraulic disc brakes - Semi-integrated cockpit for performance and serviceability

Gravel racing is rocky, dirty, muddy, brutal, and beautiful. It demands your unrelenting focus, unwavering commitment, and unbridled resolve. It’s a realm that wants nothing more than to slow you down, rewarding only those who push their bodies and equipment faster and farther in the pursuit of performance. The Breed Carbon is purpose-built for gravel racing, and it’s bred for speed across any terrain. It wants to kick up some dust, lead from the front, and fly as fast as possible—just like you. TAPERLOC - The BREED CARBON pushes you to ride faster and farther thanks to its unique TaperLoc seatpost system. When running a 27.2mm seatpost, the BREED CARBON can utilize its proprietary, vibration-damping sleeve to mitigate high-frequency bumps and terrain chatter. If you prefer your favorite 30.9mm seatpost, you're also good to go though without the sleeve. DROPPER-READY - Dropper posts rule. The ability to lower your seatpost at will means that you can quickly get it out of the way when flying down a white-knuckle descent. That's why the BREED CARBON can be outfitted with a 27.2mm dropper seatpost and still utilize its proprietary vibration-damping sleeve, or a 30.9mm dropper post without the sleeve. Get ready to experience a whole new level of handling prowess and capabilities. SUSPENSION-READY - The future of gravel cycling is wide-open with the most daring cyclists pushing their bodies and equipment further than ever before. The BREED CARBON is primed to get out there and tackle whatever the road (or gravel) offers. Its front-end is designed to run the latest front-suspension forks made specifically for gravel bikes, giving it the ability to tame the toughest terrain and up your game. MASSIVE TIRE CLEARANCE - Tires often win races. Dialing in that perfect combination of low rolling resistance and optimal traction is what separates the champs from the also-rans. Able to run three different wheel sizes, the BREED CARBON can roll tires up to 700x50mm, 650bx2.0", or 29"x2.0". Whatever your route demands, you can opt for the perfect set of rubber.

If you're looking for the best-handling, fastest-climbing, smoothest-riding road racing bike in the world, you've found it. The FR represents one half of the ideal union between bike and rider. Free of excess, it was painstakingly and obsessively honed for the needs of the most committed road cyclists, in order to win battles of will, attrition, and tactics on any racecourse. Starting with a clean sheet of paper, our engineers designed the FR from the ground up, resulting in a pure road bike that boasts impeccable handling and a precision-tuned chassis. This ensures riders are fresh for a finish line sprint after a long day in the saddle. Lighter and stiffer than any other bike that's emerged from our history of innovation, the FR climbs like an angel and descends like a dream. When you strip away unnecessary indulgences and gimmicks, all that is left is pure performance, embodied in a bike that is an extension of you. FR Advanced Ultegra Di2 - Finely crafted for the high mountains, meaning it's equally at home on the climbs and descents. Featuring electronic shifting and disc brakes. - Shimano Ultegra disc brakes - Shimano Ultegra Di2 electronic groupset - Reynolds AR41 carbon wheels

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced Ultegra Di2 Our best endurance road bike ever. Advanced-level carbon frameset built with electronic shifting, disc brakes, and carbon wheels. - Shimano Ultegra disc brakes - Shimano Ultegra Di2 electronic groupset - Reynolds AR29 carbon wheels

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough roads with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. The Tarmac SL8 Expert delivers exceptional performance with a full SRAM Rival eTap AXS groupset with a power meter, C38 carbon tubeless-ready wheelset and an SL7 stem with Specialized Expert Shallow Drop alloy handlebars makes for an accessible performance-packed bike.

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR Advanced Ultegra Featuring our Advanced-level carbon frame used by pro race teams. Built for those who seek the classic tactile feel of mechanical shifting. - Shimano Ultegra mechanical groupset - Shimano Ultegra hydraulic disc brakes - Reynolds AR58 carbon wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Our most popular triathlon frame, featuring the timeless feel of mechanical shifting, realized by Shimano's smooth-actuating and efficient Ultegra components. - Shimano Ultegra mechanical groupset - Hydraulic disc brakes - Includes proprietary storage solutions

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship-proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough road with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. 68mm threaded bottom bracket, flat mount disc brakes, and no-hassle seamless integration—the S-Works Tarmac SL8 Frameset is the ultimate starting point for your dream build.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough road with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. 68mm threaded bottom bracket, flat mount disc brakes, and no-hassle seamless integration—the S-Works Tarmac SL8 Frameset is the ultimate starting point for your dream build. The Satin Carbon/Snake Eye colorway is the lightest finish we offer on an S-Works Tarmac SL8 Frameset. It's also the perfect canvas if you are craving custom paint. This is our RTP-Ready To Paint-colorway, allowing you to imagine the build, colors, and design of your dreams, then work with a custom painter to make it a reality.

The versatile Hook EXT TI distils the rough-and-ready yet comfortable nature of the Hook collection. Light and responsive, the titanium frame partners alongside a V2 carbon fork with triple cage mounts, as well as a multitude of luggage configurations for added cargo options. Fitted with Shimano’s latest electronic GRX Di2 groupset, a double crankset provides close-ratios but a wide range. Making tubeless set-up easy, its lightweight WTB EZR rims and fast rolling WTB Ranger TCS Light tyres provide excellent speed and traction across mixed conditions. This agile adventure bike is the perfect companion for technical backcountry raids.

If you’re looking for the best-handling, fastest-climbing, and smoothest-riding road racing bike in the world, you’ve found it. The FR offers the ideal union between bike and rider. Light and stiff, the FR is the quintiessential road racing bicycle. Climb like an angel. Descends like a rock. Without any unnecessary indulgences and gimmicks, the FR is pure performance, designed to function like an extension of you. ALL-AROUND PERFORMANCE Climb. Descend. Rip a sprint. The FR is all about performance on varied road cycling terrain. Whether putting in zone 2 training time or getting into the break on race day, the FR provides the best all-around road platform to suit your needs on any given day. Its gimmick-free set-up means you've got a pure-bred bike ready that's designed to go. FR speed and dynamic handling with Shimano's new 105 Di2 groupset. Performance around every turn, up each climb, and across every finish line.

Farther, faster, better. The VR is dialed for your local group ride, a tough granfondo, and the epic solo effort. With an endurance geometry, wide gear range, and extra tire clearance, you can get off of the beaten path and tackle new adventures. Using decades of frame building and carbon fiber innovation, our engineers meticulously crafted the VR from the ground up with the most refined geometry and materials selection, pairing comfort with performance on this versatile platform. ULTRA-CAPABLE A platform ready for hard group rides, varied surfaces, and long-haul adventures. The key to the VR's meticulously tuned level of performance is our decades-long dedication to pushing the limits of carbon fiber construction and design. The VR results from a "form following function" design, with every element of the frame precisely configured to achieve the most sublime ride quality. The multi-surface VR is built for the demands of long days in the saddle and able to handle varied terrain and road surfaces.

With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. And the Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The Diverge STR Comp starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. It's built with Shimano's new GRX820 groupset for fast, efficient shifting with a 10-51 cassette to ensure you have the gearing to tackle any ride. The bike rolls on the DT G540 wheels with 42mm Tracer Pro tires. Adventure Gear alloy handlebars, an S-Works carbon seatpost, and Power Sport saddle complete the package making the Diverge STR the most capable Diverge ever. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough road. Its hydraulic damping controls travel to eliminate "bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - By suspending the rider with damped, tunable travel—20mm front/30mm rear—Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math.

Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - bike we've ever made, delivering a ride that's quick and lively under power, but stable and confidence inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry, to internal storage and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. With a FACT 9r carbon frame and Future Shock 2.0, the Diverge Expert will have you riding faster and more confidently over more terrain than you ever imagined possible. SRAM's wireless Apex eTap AXS 12-speed groupset delivers quick, crisp shifting and alloy DT Swiss G540 wheels keep you rolling efficiently, while Kanza winning Pathfinder Pro 42mm tires deliver performance across smooth pavement, dirt roads and gravel tracks. To give the Diverge Comp a perfectly balanced ride we spec Roval's Terra seat post. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive-side chain stay utilizing a solid beam of carbon behind the chainrings, we've created clearance without using a fragile dropped chain stay design or increasing chain stay length. - With a FACT 9r carbon frame, the Diverge frame is incredibly capable and race bike light. Pin it for your local dirt climb KOM, or grind up a giant backcountry peak, the light and lively Diverge will get you there faster. - Speed, control, and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider, not the bike. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick, loose gravel while keeping your hands, arms, and neck fresh. Since Future Shock 2.0's damper is adjustable, you'll be ready for the rough stuff and efficient on smooth pavement. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go or how long you plan to stay out.

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced Ultegra Our Advanced-level carbon frame featuring maximum compliance and versatility and is decked out in a component selection featuring hydraulic disc brakes and carbon wheels. - Hydraulic disc brakes - Shimano Ultegra mechanical groupset - Reynolds AR29 carbon wheels

The new Tarmac is designed to go fast, there's no ifs, ands, or buts about that—but it represents so much more than just aerodynamic prowess. With a lightweight, Rider-First Engineered™ frame, it delivers the best possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, it's ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. With the new Shimano 105 Di2 12-speed group to bring electronic shifting to the masses, along with some fast rolling tires in the Turbo Pro 700x26mm tires, this new Tarmac delivers performance at a more palatable price point. - While aerodynamics was paramount to the Tarmac’s development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously “aero bikes" always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. With the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a FACT 9r frame that weighs a mere 1010 grams, without giving up a gram of aero, stiffness, or ride quality. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered™ philosophy to ensure that the new Tarmac is the most balanced, best-handling Tarmac yet—no matter the size. With an army of the world’s best test riders from our three World Tour Teams — Boels-Dolmans, Deceuninck-Quick-Step, and Bora-Hansgrohe — we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable—all without giving up anything to the Tarmac’s legendary handling and race-winning snappiness. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that’s easy to live with. We’ve improved the routing for any configuration — mechanical shifting, traditional stems, round bars, etc. — all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It’s a win-win.

The BREED CARBON paired with Shimano's mechanical GRX 820 groupset. Performance and dependability come together for this race-winning model. MADE TO RACE. The BREED CARBON with Shimano GRX 820 is a race-winning gravel bike designed to go the distance across varied terrain and demanding conditions. With a wide gear range and the dependability of mechanical shifting, this model comes equipped to handle all of your training and racing needs across gravel. GRAVEL GEARED Shimano's 2x12-speed GRX 820 groupset provides a maximum gear range for gravel. Whether you are searching for that granny-gear on a gnarly climb or attacking a wind-swept straightline, you'll have the low and high gears (and everything in-between). WHEEL SPEED Reynold has worked with us to create a custom version of their G700 wheels. Smooth hubs paired with a modern rim width offers optimal performance and durability in an aluminum-rimmed set-up. Tubeless-ready. GRIPPY GRIP Vittoria's proven Tirreno Dry TNT tires in a 700x38mm set-up provide great performance on most gravel race and training tracks. Dependable and quick and ready for tubeless.