The Sight C1 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Carbon, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight C1 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

What is it about gravel that's so appealing? Is it the break from hectic city streets and cars? Is it the audible crunch of rocks beneath your tires? Or, maybe it's just the feeling of adventure? Whatever it is, the Turbo Creo SL EVO is here to assist you further into the forest, down the gravel road, or on your next adventure. It features the same motor, battery, and frame as its road-oriented cousin, but takes advantage of tire clearance and adds in some adventure-ready components to take you wherever your heart desires. It's you, only faster. - The Creo SL is the lightest e-bike in its class—literally kilograms lighter than the competition. Not only does the lightweight and stiff FACT 11r carbon frame inspire dancing on the pedals and diving into corners, but it also reduces overall system weight and increases the range. - The lightweight SL 1.1 motor doubles your effort with as much as 240 watts of silent and powerful assistance to amplify your ride. The motor’s responsive torque curve delivers power perfectly in-tune with your normal riding cadence and leaves no resistance when riding unassisted. - Battery anxiety? Not on the Creo SL. With up to 80 miles of range from the internal battery, the Creo SL eats up big miles and long days. Our optional range extender provides up to 40 additional miles of mountain-flattening power. - By connecting with our Mission Control App, you're able to tune the SL 1.1 motor to your riding style, record rides, and monitor the battery. The app can handle battery management automatically too, ensuring the battery will last as long as you need it to. The motor even has a built-in power meter that transmits to any ANT+ head unit. Don’t want to connect? No worries— the Turbo Connect Unit (TCU) on the top tube gives you all the control you need to ride. - With 20mm of rough-road-taming travel, the Future Shock 1.5 not only delivers a smoother, more comfortable ride, but it also reduces fatigue and increases speed over harsh terrain. The new Smooth Boot, meanwhile, enhances the aesthetics to bring a clean transition from the head tube to the stem. - We’ve learned there can be more difference between two male cyclists than between a male and female. Gender alone doesn’t provide enough data to specialize. It means that separating bikes as male or female is arbitrary and outdated. With this in mind, we've developed a geometry that's best-fit for all riders, one that's comfortable and snappy on the road, yet features all of the attributes you'd want from a proper gravel bike—a long wheelbase, raked-out fork, and low bottom bracket that keeps the Turbo Creo SL EVO stable at high speeds and delivers control in corners.

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Di2 Our most popular triathlon frame decked out with a Shimano electronic groupset, Reynolds carbon wheels, and hydraulic disc brakes. World championship-winning aero efficiency. - Shimano Ultegra Di2 electronic drivetrain - Hydraulic disc brakes - Reynolds AR58 and AR62 carbon wheels

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR Advanced Ultegra Di2 The fastest road bike we’ve ever created. Aero efficiency combined with a smooth ride quality, bundled together with a finely curated selection of components. - Shimano Ultegra Di2 electronic drivetrain - Shimano Ultegra hydraulic disc brakes - Semi-integrated cockpit for performance and serviceability

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Lyrik Select+ fork and Vivid2 Select+ shock. - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

We have a long history of developing the world's highest performing road bikes. Tarmac, Venge, Roubaix, Allez, Diverge—each one dominates their respective category, featuring the best technologies in the industry. And, while that's a tough palmarès to follow, the Turbo Creo SL redefines e-road bike performance. It's lightweight, smooth, capable, and lively—all with the power to flatten mountains, laugh at headwinds, and go farther than you ever thought possible. It's you, only faster. - The Creo SL is the lightest e-bike in its class—literally kilograms lighter than the competition. Not only does the lightweight and stiff FACT 11r carbon frame inspire dancing on the pedals and diving into corners, but it also reduces overall system weight and increases the range. - The lightweight SL 1.1 motor doubles your effort with as much as 240 watts of silent and powerful assistance to amplify your ride. The motor’s responsive torque curve delivers power perfectly in-tune with your normal riding cadence and leaves no resistance when riding unassisted. - Battery anxiety? Not on the Creo SL. With up to 80 miles of range from the internal battery, the Creo SL eats up big miles and long days. Our optional range extender provides up to 40 additional miles of mountain-flattening power. - By connecting with our Mission Control App, you're able to tune the SL 1.1 motor to your riding style, record rides, and monitor the battery. The app can handle battery management automatically too, ensuring the battery will last as long as you need it to. The motor even has a built-in power meter that transmits to any ANT+ head unit. Don’t want to connect? No worries— the Turbo Connect Unit (TCU) on the top tube gives you all the control you need to ride. - With 20mm of rough-road-taming travel, the Future Shock 1.5 not only delivers a smoother, more comfortable ride, but it also reduces fatigue and increases speed over harsh terrain. The new Smooth Boot, meanwhile, enhances the aesthetics to bring a clean transition from the head tube to the stem. - We’ve learned there can be more difference between two male cyclists than between a male and female. Gender alone doesn’t provide enough data to specialize. It means that separating bikes as male or female is arbitrary and outdated. With this in mind, we've developed a geometry that's best-fit for all riders—one that's comfortable, snappy, and handles like a dream.

We designed the Turbo Levo Comp to be a proper trail bike, first and foremost. It takes geo, kinematics, and design cues from our newest trail bikes and adds industry-leading tech that gives you the power to ride more trails. New motor? Check. New battery? Check. Incredibly lightweight and capable chassis? Check and double-check. Rowdy descents. Steep climbs? Hell. Yes. The Turbo Levo is a fully-fledged progressive trail bike. We've lengthened the reach, kept the chainstays nice and short, and maintained a low center of gravity. Next, we slackened the head angle for more confident descents and steepened the seat angle to improve climbing efficiency. It's dialed. More power, more range The Levo's Specialized 2.1 motor amplifies your pedaling input by a mind-blowing 410%. Our M2 batteries provide you with plenty of range. What's more, our Mission Control App can handle battery management automatically, ensuring your battery will last as long as you need it to. More power. More miles per ride. More awesome. - The Levo’s frame features an M5 alloy front- and rear-end, an asymmetrical design, and our 29 Trail Geometry, so it's just the right amount of both capable and comfortable. We designed this bike to shred and that meant giving the Levo a low bottom bracket, lengthy top tube, and short chainstays. We also tweaked the kinematics of the frame to make the suspension more supple on small hits and yet perfectly capable of taking the big impacts without bottoming out. - The custom Specialized 2.1 motor represents the pinnacle of e-bike motor technology. The new motor is more efficient, 15% smaller, and 11% lighter than its predecessor. It has many other features that no other e-bike can touch, like instant engagement, fantastic heat management, a double freewheel design that disengages the gear box when you hit top speed, and silent, smooth, and consistent output—even at max power. - The Levo’s Turbo Connect Unit (or “TCU”) is more than an “On-Off” button—it’s the brains of the bike. The TCU shows your battery level and power-assist mode. It also communicates, via ANT+/Bluetooth, with our optional handlebar display to display even more information about your day’s ride. - This Turbo’s new Specialized M2-series battery features a 700Wh capacity, which increases your range by a staggering 40%. We integrated that battery seamlessly inside the frame and made it easy to remove with a single hex wrench. - M5 alloy Sidearm frame offers outstanding ride quality and control - Smoothest, most powerful motor on the market - 160mm travel Fox Float 36 Rhythm fork

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Rockshox Lyrik Ultimate and Vivid Ultimate air shock. - SRAM Code Bronze Stealth brakes. - Co-molded frame protection. - Weight (S3): 15.7 kg / 34.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension. SRAM Code Silver Stealth Brakes. - Race face carbon 30mm rims. - SRAM XO Eagle Transmission. - Weight (S3): 15.6 kg / 34.4 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Gravel racing is rocky, dirty, muddy, brutal, and beautiful. It demands your unrelenting focus, unwavering commitment, and unbridled resolve. It’s a realm that wants nothing more than to slow you down, rewarding only those who push their bodies and equipment faster and farther in the pursuit of performance. The Breed Carbon is purpose-built for gravel racing, and it’s bred for speed across any terrain. It wants to kick up some dust, lead from the front, and fly as fast as possible—just like you. TAPERLOC - The BREED CARBON pushes you to ride faster and farther thanks to its unique TaperLoc seatpost system. When running a 27.2mm seatpost, the BREED CARBON can utilize its proprietary, vibration-damping sleeve to mitigate high-frequency bumps and terrain chatter. If you prefer your favorite 30.9mm seatpost, you're also good to go though without the sleeve. DROPPER-READY - Dropper posts rule. The ability to lower your seatpost at will means that you can quickly get it out of the way when flying down a white-knuckle descent. That's why the BREED CARBON can be outfitted with a 27.2mm dropper seatpost and still utilize its proprietary vibration-damping sleeve, or a 30.9mm dropper post without the sleeve. Get ready to experience a whole new level of handling prowess and capabilities. SUSPENSION-READY - The future of gravel cycling is wide-open with the most daring cyclists pushing their bodies and equipment further than ever before. The BREED CARBON is primed to get out there and tackle whatever the road (or gravel) offers. Its front-end is designed to run the latest front-suspension forks made specifically for gravel bikes, giving it the ability to tame the toughest terrain and up your game. MASSIVE TIRE CLEARANCE - Tires often win races. Dialing in that perfect combination of low rolling resistance and optimal traction is what separates the champs from the also-rans. Able to run three different wheel sizes, the BREED CARBON can roll tires up to 700x50mm, 650bx2.0", or 29"x2.0". Whatever your route demands, you can opt for the perfect set of rubber.

If you're looking for the best-handling, fastest-climbing, smoothest-riding road racing bike in the world, you've found it. The FR represents one half of the ideal union between bike and rider. Free of excess, it was painstakingly and obsessively honed for the needs of the most committed road cyclists, in order to win battles of will, attrition, and tactics on any racecourse. Starting with a clean sheet of paper, our engineers designed the FR from the ground up, resulting in a pure road bike that boasts impeccable handling and a precision-tuned chassis. This ensures riders are fresh for a finish line sprint after a long day in the saddle. Lighter and stiffer than any other bike that's emerged from our history of innovation, the FR climbs like an angel and descends like a dream. When you strip away unnecessary indulgences and gimmicks, all that is left is pure performance, embodied in a bike that is an extension of you. FR Advanced Ultegra Di2 - Finely crafted for the high mountains, meaning it's equally at home on the climbs and descents. Featuring electronic shifting and disc brakes. - Shimano Ultegra disc brakes - Shimano Ultegra Di2 electronic groupset - Reynolds AR41 carbon wheels

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced Ultegra Di2 Our best endurance road bike ever. Advanced-level carbon frameset built with electronic shifting, disc brakes, and carbon wheels. - Shimano Ultegra disc brakes - Shimano Ultegra Di2 electronic groupset - Reynolds AR29 carbon wheels

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

When we say "The Ultimate Trail Bike," we mean it—the all-new Stumpjumper is everything you could ever ask for in a trail-ripping steed. Want a bike that climbs with ease? The Stumpjumper delivers, thanks to a ground-up suspension redesign and lightest-in-class frame weight. How about something that's ready to shred when the trail turns downhill? That suspension re-design - paired with new Trail Geometry and the Rider-First Engineered™ frame's perfect blend of stiffness and lightweight - turns the Stumpjumper into an absolute monster descending. Point it where you want to go and let the party begin. The Stumpjumper LTD raises the bar yet again with an expansive SRAM GX Eagle AXS wireless electronic 12-speed drivetrain, RockShox Pike Ultimate fork and Deluxe Ultimate shock, and a bomber Roval Traverse 29/27.5 Alloy wheelset. - THE TRAIL BENCHMARK—When we set out to design the all-new Stumpjumper, we pursued some hefty goals. It had to excel on any kind of trail, for every style of rider. To achieve that, we went after serious weight reduction without sacrificing durability, a stiff, responsive chassis that still rides light and lively, geometry that improves everyone's riding, and the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper. - THE SWEETEST 130MM OF TRAVEL YOU'LL EVER RIDE—We massaged the kinematics of the Stumpjumper suspension to bring out the very best all-round performance possible in a 130mm package. Countless hours of suspension lab development and field testing created a refined mid-travel ripper that eats big terrain like a gravity fed beast, handles like a dream everywhere, and climbs like it has a motor. - PROGRESSIVE GEOMETRY—The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. It's long, low and slack, with a short offset fork and a steeper seat tube angle. These numbers combine to make your ride more stable, more carvealicious, more comfortable climbing, more better everywhere. With FlipChip adjustability you're able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose. - RIDER-FIRST ENGINEERED™—Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight, And by light, we mean real light: 2,250 grams (S-Works, S-3 size, with rear shock). SWAT™—We introduced the SWAT™ door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle AXS T-Type Transmission - Weight (S3): 16.1 kg / 35.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension and sprindex spring. - Co-molded frame protection. - Weight (S3): 17.3 kg / 38.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension and sprindex spring. - Co-molded frame protection. - Weight (S3): 17.1 kg / 37.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - New No Other Way Limited Lifetime Warranty

The spirit of Vancouver's North Shore rides with you on every Freeride and Big Mountain adventure aboard the Shore 1. The hydroformed alloy frame is designed with Norco's Ride Aligned Design System and the latest in high pivot Horst Link suspension and ride engineering to amplify your instincts on modern Freeride trails. The 180mm Fox Factory 38 FLOAT fork is paired with 180mm of rear travel with a Fox Factory DHX2 Factory Coil shock for a rearward axle path that is unaffected by drivetrain forces thanks to an integrated Idler Pulley. The SRAM GX Eagle drivetrain provides quick shifts and efficient pedaling with a wide gear range and Code RSC 4-piston 200mm brakes keep speed where you need it, when you need it.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough roads with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. The Tarmac SL8 Expert delivers exceptional performance with a full SRAM Rival eTap AXS groupset with a power meter, C38 carbon tubeless-ready wheelset and an SL7 stem with Specialized Expert Shallow Drop alloy handlebars makes for an accessible performance-packed bike.

The Optic C AXS is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C AXS sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

THINK FASTEST: The Epic World Cup is the fastest XC race bike in the world on smooth to moderately technical courses thanks to its unmatched combination of efficiency, control, and lightweight. World Champ Christopher Blevins said it best, "This thing gives me everything I could want from a hardtail, plus the control and capability of full suspension". All it took to create this speed machine was a totally integrated development approach, inventing a radical new shock, and four decades of off-road winning experience. FRAME OF REFERENCE: To deliver maximum speed through ruthlessly efficient power transfer and precision handling, our engineering team set and achieved new standards in torsional rigidity and BB stiffness. This feat required an integrated development approach that merged a structurally superior double diamond layout with its shock cradled inside the top tube and finished off with the most sophisticated composite layup in Specialized history. SHOCKINGLY FAST: The Specialized Ride Dynamics team conceived of and invented a revolutionary shock technology for the Epic World Cup that gives the rider the efficiency and snappy response of a hardtail PLUS the control, capability, and momentum-carrying of full suspension—all with a simple setup. Co-developed with RockShox, the SID Deluxe WCID shock utilizes a unique independently adjustable positive and negative air springs to deliver the sought-after hardtail "snap", combined with terrain-devouring forgiveness, and the ability to easily personalize set-up for a specific course or tune for rider preference and feel. Set it firm and it rides like a hardtail or open it up and you have a chunk-squashing ripper. But you aren't just limited to "open and closed," the simple nature of its setup allows the rider to set on a spectrum of firm to soft. PUNCHING ABOVE ITS CATEGORY: The Epic World Cup's 75mm of rear travel delivers control and capability of a much longer travel bike. Because it's designed to be ridden at or close to topped-out, it yields the same positive travel as a 100mm travel bike set up with 25% sag. To further optimize suspension performance, the Specialized Ride Dynamics team tuned the spring-rate to be relatively flat through the mid-stroke to handle the majority of bump forces like a longer travel bike. Due to its large size, the custom Mega Jounce Bumper is an "industry first" and plays a crucial role in smoothly managing bottom-out on the biggest impacts. HAVE WE LOST OUR MINDS? SORT OF: While the new, and groundbreaking SID Deluxe WCID shock provides the unique blend of support and compliance in the rear, the BRAIN is still alive and well in the fork. Its Position-Sensitive technology allows riders to sag into the fork 15mm for a balanced ride, providing supple small bump compliance and a firm pedaling platform without the need for a remote lockout or levers to flip. THE WEIGHT IS OVER: With a frame weight of just 1,915 grams (painted with shock and all hardware), the Epic World Cup edges out the lightest of competitors. This translates to faster acceleration, more efficiently climbing, and more agile handling. And all of that adds up to speed. We achieved the featherweight and monster stiffness of the Epic WC by applying what we learned in the development of our Aethos, the lightest production road frame ever made, specifically the advanced composite layup and tube shapes. - The all-new Epic World Cup frame features Ride Dynamics Developed suspension technology and 75mm of optimized rear wheel travel. Thanks to its shock technology, Epic World Cup delivers unmatched pedal efficiency and is ready for the roughest descents you can throw at it–no lockout switches required. - SRAM GX transmission builds on what top riders need in shifting performance and robustness, making it perfectly matched for the brutal demands of modern cross-country racing. - An all-new SID SL BRAIN fork provides 110mm of bump-muting performance while discerning inputs from the ground or rider to provide ultimate efficiency. - Descending from a long World Cup lineage, hand-built Roval Control carbon wheels feature a modern 29mm internal-width hookless rim–maximizing strength, ride quality, and durability–while keeping weight to a minimum.

Precision tracking in the rough, superior climbing efficiency, and a completely new angle on suspension make the Range C2 the fastest bike in Enduro—and your ultimate Big Mountain companion. With 170mm of suspension travel front & rear and precision handling, the Range C2 makes the speed feel easy, helps maintain momentum on rough descents, and makes the most of every pedal stroke.

What do you get when you pair a 29-inch front wheel with a 27.5-inch rear wheel? The Stumpjumper EVO LTD, that’s what. With all of the traction and handling benefits of a 29er, but with a smaller, more maneuverable rear wheel, this mullet setup suits a more jibby, playful style. It’s right at home at the bike park, and is a total blast to cut loose with on the trail. To enhance its 29/27.5” get-rowdy wheel setup, the Stumpjumper EVO LTD features a RockShox Super Deluxe Ultimate shock out back, paired with a RockShox Lyrik Ultimate fork. Top it off with 30mm-wide alloy wheels and a SRAM Eagle drivetrain, and the LTD is ready to party. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we’ve not only improved the pedaling performance of the Stumpjumper, but we’ve made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle – these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you’re a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you’ll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight. - We introduced the SWAT™ door on the Stumpjumper in 2016, adding room IN your frame for those “oh sh**t” necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT™ Bladder, giving you an extra 22oz of water storage – the same size as a small water bottle – hidden in your downtube.

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR Advanced Ultegra Featuring our Advanced-level carbon frame used by pro race teams. Built for those who seek the classic tactile feel of mechanical shifting. - Shimano Ultegra mechanical groupset - Shimano Ultegra hydraulic disc brakes - Reynolds AR58 carbon wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Our most popular triathlon frame, featuring the timeless feel of mechanical shifting, realized by Shimano's smooth-actuating and efficient Ultegra components. - Shimano Ultegra mechanical groupset - Hydraulic disc brakes - Includes proprietary storage solutions

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Rockshox Lyrik and Vivid air shock. - TranzX dropper post with long-travel size-specific drop and fine tune adjustment. Co-molded frame protection. - Co-molded frame protection. - Weight (S3): 16.1 kg / 35.5 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox select suspension. - Co-molded frame protection. - Weight (S3): 15.7 kg / 34.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

THINK FASTEST: The Epic World Cup is the fastest XC race bike in the world on smooth to moderately technical courses thanks to its unmatched combination of efficiency, control, and light-weight. World Champ Christopher Blevins said it best, "This thing gives me everything I could want from a hardtail, plus the control and capability of full suspension." All it took to create this speed machine was a totally integrated development approach, inventing a radical new shock, and four decades of off-road winning experience. FRAME OF REFERENCE: To deliver maximum speed through ruthlessly efficient power transfer and precision handling, our engineering team set and achieved new standards in torsional rigidity and BB stiffness. This feat required an integrated development approach that merged a structurally superior double diamond layout with its shock cradled inside the top-tube, and finished off with the most sophisticated composite layup in Specialized history. SHOCKINGLY FAST: The Specialized Ride Dynamics team conceived of and invented a revolutionary shock technology for the Epic World Cup that gives the rider the efficiency and snappy response of a hardtail PLUS the control, capability, and momentum-carrying of full suspension-all with a simple setup. Co-developed with RockShox, the SID Deluxe WCID shock utilizes a unique independently adjustable positive and negative air springs to deliver the sought-after hardtail "snap", combined with terrain-devouring forgiveness, and the ability to easily personalize set-up for a specific course or tune for rider preference and feel. Set it firm and it rides like a hardtail or open it up and you have a chunk-squashing ripper. But you aren't just limited "open and closed," the simple nature of its setup allows the rider to set on a spectrum of firm to soft. PUNCHING ABOVE ITS CATEGORY: The Epic World Cup's 75mm of rear travel delivers control and capability of a much longer travel bike. Because it's designed to be ridden at or close to topped-out, it yields the same positive travel as a 100mm travel bike set up with 25% sag. To further optimize suspension performance, the Specialized Ride Dynamics team tuned the spring-rate to be relatively flat through the mid-stroke to handle the majority of bump forces like a longer travel bike. Due to its large size, the custom Mega Jounce Bumper is an "industry first" and plays a crucial role in smoothly managing bottom-out on the biggest impacts. HAVE WE LOST OUR MINDS? SORT OF: While the new, and groundbreaking SID Deluxe WCID shock provides the unique blend of support and compliance in the rear, the BRAIN is still alive and well in the fork. Its Position-Sensitive technology allows riders to sag into the fork 15mm for a balanced ride, providing supple small bump compliance and a firm pedaling platform without the need for a remote lockout or levers to flip. THE WEIGHT IS OVER: With a frame weight of just 1,765 grams (painted with shock and all hardware), the Epic World Cup edges out the lightest of competitors. This translates to faster acceleration, more efficiently climbing, and more agile handling. And all of that adds up to speed. We achieved the featherweight and monster stiffness of the Epic WC by applying what we learned in the development of our Aethos, the lightest production road frame ever made, specifically the advanced composite layup and tube shapes. THE BIGGEST FLEX IS NO FLEX: The Epic World Cup Frameset sports the 180-gram Roval Control SL seat post, boasting peerless light-weight, stiffness, and control on the World Cup today. - The all-new Epic World Cup frame features Ride Dynamics Developed suspension technology and 75mm of optimized rear wheel travel. Thanks to its shock technology, Epic World Cup delivers unmatched pedal efficiency and is ready for the roughest descents you can throw at it–no lockout switches required. - An all-new Control SL seatpost is amongst the lightest off road seatpost in market, further shaving grams to get riders up the climbs as effortlessly as possible. - An all-new SID SL BRAIN fork provides 110mm of bump muting performance while discerning inputs from the ground or rider to provide ultimate efficiency.

Nothing is faster than the Tarmac SL8 thanks to a combination of aerodynamics, light weight, and ride quality previously thought impossible. After eight generations and over two decades of development, it's more than the fastest Tarmac ever—it's the world's fastest race bike. Your legs up for it? AERO IN EVERYTHING We're putting aero where it matters—the leading edge—not just where it looks good. In the process we've created our most aerodynamic road bike ever. Yes, it's more aero than the Venge. Clean air is optimized for maximum advantage with the Tarmac's new nose cone—the Speed Sniffer. By moving the steer tube back—the tube that determines head tube width—the leading edge of the head tube can be much sharper, delivering a much lower drag shape. Utilizing new UCI rules, the Tarmac SL8 has the narrowest, most aero seat post we've ever made ensuring fast-moving, dirty air around the legs can flow back more cleanly. Doesn't victory smell sweet? GOES LIKE HELL, RIDES LIKE HEAVEN With massive gains in stiffness-to-weight—an improvement of 33% over the SL7—the Tarmac SL8 takes legendary handling, aggressive responsiveness, and World Championship-proven geometry to the next level. The bike is stiffer at the pedals, more precise at the bars, and combines it with a compliant ride in the saddle that sets a new benchmark for race bike comfort. Thanks to our Rider-First Engineering, every rider, regardless of size, gets the same unprecedented ride quality and handling. In the saddle the Tarmac SL8 delivers 6% more compliance, floating over rough road with a supple feel unique in the high-strung world of race bikes. Tarmac's proven geometry and 32mm tire clearance are identical to the SL7, ensuring easy adaptation and the versatility to run higher volume tires when needed. BEYOND GENDER There can be more differences between two male cyclists than between a male and female. Gender alone doesn't provide nearly enough data to specialize and that means creating male or female bikes is arbitrary and outdated. Every rider can get the next-level advantage of Tarmac SL8. It's time to go Beyond Gender. 68mm threaded bottom bracket, flat mount disc brakes, and no-hassle seamless integration—the S-Works Tarmac SL8 Frameset is the ultimate starting point for your dream build.