Updated to be faster, more efficient, and smoother, the Norcom Straight continues its performance-focused legacy with ultra-modern styling and technology. Designed with the singular purpose of being the fastest bike on the race course, the Norcom Straight doesn't just bring superior aerodynamics to the table, it also ensures real-world results by delivering complete comfort and control while in the saddle. It's about more than being the fastest bike in the wind tunnel, it's about proper positioning, comfort, and control on the open road. - C5 aero carbon tubing, aerodynamic stays, chainstay-mounted brake, vertical dropouts, and wheel-position adjustment - C5 carbon aero monocoque fork - Shimano Ultegra Di2 Components - FSA Vision TC55 Carbon tubeless wheelset - Vittoria Rubino Pro IV G2.0 700x28c tires

The B is one of the most legendary badges in triathlon history and has long reigned as a symbol of the blood, sweat, and tears shed by the most devoted triathletes, as well as the dedication put into every single one of our bikes. Featuring an updated frame design gleaned from decades of designing the most aerodynamic bikes on earth, along with a lightweight carbon fiber construction, the latest iteration of the B is ready for action. Whether you're just starting on your journey into the world of triathlon or you're a multi-sport veteran, say hello to the B. B Performance Ultegra With a carbon frame designed with aero efficiency in mind, the B features a finely curated selection of components that offers performance, convenience, and value. - Shimano mechanical drivetrain - Rim brakes - Tubeless-compatible aluminum wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced 105 The most aerodynamically efficient carbon frame with Shimano's no-nonsense 105 group. - Shimano 105 mechanical groupset - Hydraulic disc brakes - Devox WheelRDS.A1 with Shimano hubs

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Force eTap AXS For those seeking SRAM's top-of-the-line wireless electronic groupset. Also features Reynolds carbon wheels and our Advanced-level carbon layup. - Advanced-level carbon layup - SRAM Force eTap AXS groupset - Reynolds AR58 and AR62 carbon wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Rim Brake 105 The most aerodynamically efficient carbon frame with Shimano's no-nonsense 105 group. - Shimano 105 mechanical groupset - Hydraulic disc brakes - Devox WheelRDS.A1 with Shimano hubs

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Our most popular triathlon frame, featuring the timeless feel of mechanical shifting, realized by Shimano's smooth-actuating and efficient Ultegra components. - Shimano Ultegra mechanical groupset - Hydraulic disc brakes - Includes proprietary storage solutions

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced Ultegra Di2 Our most popular triathlon frame decked out with a Shimano electronic groupset, Reynolds carbon wheels, and hydraulic disc brakes. World championship-winning aero efficiency. - Shimano Ultegra Di2 electronic drivetrain - Hydraulic disc brakes - Reynolds AR58 and AR62 carbon wheels

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA FRD Ultimate Dura-Ace Di2 The best of the best. Our premium frame materials and the finest attention to detail. Featuring the best components around, all working in harmony to make you as fast as possible. - Shimano Dura-Ace Di2 electronic drivetrain - Zipp 454 NSW and 858 NSW carbon wheels - Hydraulic disc brakes